When considering product benefits, "cleaner, brighter, fresher, more power, lasts longer" would be examples of: A. It outlines the distinct benefits a company or product offers to a specific type of customer, relative to competitor brands. The positioning statement simply captures the desired position of the brand. It’s what people think about you. It affects how … Your positioning statement creates the foundation for all your organization’s communications across all media. In 2000 the National NASW Board of Directors passed a ‘motion to adopt’ the Reparative and Conversion Therapies for Lesbians and Gay Men Position Statement (NASW, 2000). without adequate insulin level bg level continue to rise due to ..... exaggerated hepatic glucose production and impairments in exercise-induced glucose utilization, high intensity exercise may lead to .....(those with diabetes), increases in catecholamines, free fatty acids, and ketone bodies (which impair mm glucose utilization and increase bg levels), ______ is frequently associated with increase in bg levels, dehydration is possible with what bg levels, exceed renal glucose threshold (180 mg/dL), -clearly identified and labeled meds and equipment, _____% of collegiate athlete surveyed used 1 or more nutritional supplements, current federal law __________ manufactures or distributors to provide evidence of purity, safety, or efficacy before products are distributed or sold, ______ have greater nutritional content than ________, major difference between food and supplements, all ingredients in food must be, GRAS list indicating prior FDA approval as safe, axial loading, result of head-down contact and spearing, any deliberate use of the helmet as the initial point of contact against an opponent, shoulder or chest contact while keeping the head up, videos mandator to watch for proper tackling, -prevent paralysis: don't hit with your head, national operating committee for safety in athletic equipment (NOCSAE), forces are _______ with axial loading of head down tackle, dissipated by controlled spinal motion through cervical paravertebra mm, eccentric contractions, intervertebral discs, when the neck is flexed ________ cervical spine become straight, fracture or dislocation of the cervical spine can occur with _________, intentional use of the helmet in an attempt to punish an opponent, driving the face mask, frontal area, or top of the helmet directly into the runner, technique involving a blow driven directly into a opponent with the face mask, front area, or top of the helmet as the primary point of contact either in close line play or in the open field, occurs when a player intentionally used his helmet to butt or ram an opponent, ______ primary mechanism of heat dissipation, dehydration of __________ body weight begins to compromise physiologic function and negatively influence performance, -rehydration strategy (athletes sweat rate, sport dynamics, environmental factors, acclimatization state, exercise duration, exercise intensity, and individual preferences), clear bottles marked in 100mL increments (visual reminder), ways to know if an athlete is properly hydrated, 2-3hr before exercise: 500-600mL(16-20 fl oz), should consume ___to ____% more than sweat losses to assure optimal hydration __ to __ hrs after the event, consuming CHOs before play helps glycogen stores, what is good to include in hydration fluids, sodium chloride --> inadequate access to meals or meals not eaten, physical activity exceeding 4hrs, during initial days of hot weather, =pre-exercise body weight-postexercise body weight+fluid intake -urine volume/exercise time in hours, side effects of glycerol and water beverage, critical components of hydration education, -effects of dehydration on physical performance, core temp rises in additional ___ to ___celcius every ____% of body weight lost. when can activity start after lightening ? Is the single most important task of a brand manager B. 1. delineation of person responsible for doc events of emergency, -blood glucose monitoring guidelines (address frequency of monitoring and pre-exercise exclusion values), athletes with type 1 diabetes should have a ....to assess overall long-term glycemic control, glycosylated hemoglobin (HbA1c) assay every 3-4 months, an annual exam of _______ a part of PPE for those with type 1 diabetes, retinopathy, nephropathy and neuropathy, foot exam (check sensory function and ankle reflexes), as well as cardiovascular disease, mild: conscious and able to swallow and follow direction, treatment for severe hypoglycemia requires, ADA says athletes with type 1 diabetes should _____ exercise during periods of hyperglycemia, what should athletes with diabetes drink the bg level exceed renal glucose threshold (180mg/dL). It is designed to distill the essence of your company into a short one or two sentence statement that shows your focus and commitment. Insomnia is the most common sleep complaint among adults. Position statements are used to inform The Arc’s public policy agenda, as well as to provide the national platform of positions of The Arc for use by chapters at all levels of The Arc in its work – national, state, and local. Ultimately, positioning isn’t what you say about yourself. if the diagnosis if unclear whether they have asthma or not what test should you do, metabolic gas exchange during strenuous exercise (assess aerobic threshold, VO2max), what recommendations should you follow for everyday management and control for asthma. can heat exhaustion occur in a non hot environment ? The Positioning statement should be as concise as possible-ideally one to two sentences. What is the template that a positioning statement should follow? Learn vocabulary, terms, and more with flashcards, games, and other study tools. The Board's last review was performed January 2020. When crafting a brand positioning statement, what should always be the first two-words of the "reason why". You can also use the positioning statement to communicate with the marketing services partners you will work with (advertising agency, designers, media buying, web marketing, consultants, etc.) research strategies for positioning statement construction normally require ___ to develop and test positioning strategies, names and logos. In fact, it’s common to have positioning statements for each market segment or brand persona, as each segment or persona may experience a different primary benefit from working with your brand. the prevention of pediatric overuse injuries requires a comprehensive, multidimensional approach that includes... what you should have documented for a concussion, 1. grading the conclusion at eh time of the injury, assessment portion of an concussion should also includes, cervical spine and cranial nn to identify any cervical spine or vascular intracerebral injuries, monitor vital signs and level of consciousness every 5 min, reassess (cognition and postural stability), incremental increase in activity with an initial cv challenge, followed by sports specific activities, when should an athlete be referred to the physical the same day as concussion. You can have more than one positioning statement. Positioning is the process of identifying an appropriate market niche for a product (or service or brand) and getting it established in that area. But to be effective, it must contain the five main components in brackets above. A positioning statement describes the customer and paints a picture of how you want the market to perceive your brand. But also, the verb has combined with quizlet research study case method federally fostered industrial growth and development. how often should the lightening EAP be rehearsed? Positioning statement will give you clarity in opting for a specific solution in that it defines precisely the chemistry between the brand and the target. Each position statement is meant to provide guidance in the context of the totality of the position statement. SHAPE America develops position statements about key topics in physical education, physical activity, school health. changes at the mm tissue level during dehydration are... dehydration at ___to ___% to elicits a performance decrement, sudden or sometimes progressively and noticeably evolving involuntary painful contraction or skeletal mm during or after exercise, unit or heat-unacclimatized persons who stand for a long period of time in the heat or during sudden changes in posture in the heat, during first 5 days of unaccustomed heat exposure. inability to effectively exercise in the heat due to ... elevated core temp (less than 105) and often associated with high rate or volume of skin blood flow, heavy sweating, and dehydration. 4. Use endorsements to convince you the product really works. Start studying position statements. what temperatures should be avoided with a insulin injection? Board position statements are reviewed annually for relevance and accuracy to current practice, the Nursing Practice Act, and Board rules. an athlete should not RTP the same day if .. symptoms at rest of after exertion for at least 20 min, longer recovery, likely require more frequent updates, ATC should ensure that all equipment meets, national operating committee on standards for athletic equipment (NOCSAE), or post traumatic intracranial maa lesions include subdural hematomas , epidural hematomas, cerebral contusion, and intracerebral hemorrhages and hematoma, result in widespread or global disruption neurologic function and are not usually associated with macroscopically visible brain lesions except in the most sever cases, acceleration-deceleration mechanism resulting 1 or more s+s (headache, nausea, vomiting, dizziness, balance problems, feeling "slowed down", fatigue, trouble sleeping, drowsiness, sensitivity to light or noise, LOC, blurred vision, difficulty remembering or difficulty concentrating, 1 (mild) transient confusion, no LOC, symptoms resolve less than 15 min, RTP guidelines call for the athlete to be, symptom free for at least 7 days before RTP after grad 1/2 concussion, the type of disinfectant or detergent selected for routine cleaning should be registered with the, environmental protection agency, and the manufacturer's recommendations for amount, dilution, and contact time should be followed, athletes role in minimizing the spread of infectious diseases, good hygiene (shower with antimicrobial soap), minimum of 2 weeks of systemic antifungal therapy, topical for 72hr and lesions must be adequately covered with a gas permeable membrane, new active sessions may be treated with an oral antiviral medications, shorten duration and lessen the chance of transmission, free of systemic symptoms (such as fever, malaise), clinical findings and microscopic inspection, physical destruction of the lesions with a sharp curette is recommended, lesions should be curetted and covered with a gas-permeable membrane, history and characteristic appearance of the lesion, any suspicious lesions should be cultured and tested for antimicrobial sensitivity before the athlete returns to competition, folliculitis.furuncles/carbuncles diagnosis, history and characteristic appearance of the lesions, folliculitis.furuncles/carbuncles treatment, referred to Dr for incision drainage and culture, methicillin-resistant staphylococcus aureus (MRSA) diagnosis, 3 elements to transmission of infectious agents, transmission of infectious agents to host, what is the single most important practice in reducing the transmission of infectious agents, 2 responsibilities to an athlete during the PPE, identify those athletes who have medical conditions that place them at substantial risk for injury or sudden death and to disqualify them from participation or ensure they receive adequate medical treatment before participation, recommendations for pre participation cardiovascular screening of competitive athletes, detect any underlying condition that might predispose an athlete to injury, auscultation of the heart should be performed in what positions during a PPE, history of concussion, seizure disorder, cervical spine stenosis or spinal cord injury, should detect more than 90% of significant mk injuries, all medication and supplements currently used by the athlete should be reviewed by the examiner during the PPE, question to determine the mental health status of the athlete should be considered, 4-6 weeks before preseason training begins, most ankle sprains result from damage to the _______ ligament, due to _____ stress, lateral (ant talofibular, calcaneofibular, post talofibular), what ankle ST are most accurate right after the injury happened, what ankle ST most accuracy 5 days after injury (rather than 2 days after injury), what ST test anterior-inferior tibiofibualr big, what rule should you use during an ankle sprain to see if they need xrays, _____ is more effective than _________ in managing grade 1 grade 2 ankle sprains, _____ can be used to minimize swelling in acute phase, what should you use to test patients perception of function for the ankle, lower limb task questionnaire and cumberland ankle instability tool (CAIT), functional performance testing for the ankle, before the patient returns to sport specific task, injured limb function performance should measured at least _____% of the uninjured limb, what mm should you strengthen for ankle prevention, surgical fixation should be considered for syndesmotic ankle sprains that demonstrate widening of the ankle mortise greater than ____ or _______, decrease in core temp below 95 degrees, in mild moderate and severe (depending upon measured core temp), prolonged exposure to cold, wet or windy conditions (or a combination of these) experienced during endurance events outdoor team sports, mountaineering, hiking and military maneuvers and in occupations that require long periods outdoors or in unheated spaces, depth of tissue freezing and resulting in frostnip, the function of the body's protective mechanism to maintain core temp, for cells to freeze what does the tissue temp have to be, freezing the skin and adjacent subcutaneous tissues, freezing the tissues below the skin and the adjacent tissues which can include mm tendon and bone, what body part is most commonly effected with chilblain, prolonged exposure (12hr-4 days) cold, wet (32-65 degrees), immersion foot effects what parts of the body, soft tissue (including nerves and blood vessels), at what temp should toes, fingers,ears, and skin be covers, which frostbite is possible in 30 min or less, with cold weather what supplies should you have, what to give them to drink/eat for mild hypothermia, place affectes tissue again another persons warm skin, what may be administered to improve tissue perfusion, what should you not sure to rewarm tissues, exposure to cold wet condition more than 60 min at temp of less than 50, metabolic heat production can be accomplished in 2 ways, extension of the extremities and retraction of the head, flexion of the elbows and waisted clenched fists and extension of the lower extremity. 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