How to personalize: Mention another affiliate who’re already working with you and even provide an average of what they’re making per month by promoting your products and services. I stumbled across your post… Just kidding. I’d like to share with you that [Who], [What], [When], [Where], [Why] and [How]. Once you’ve identified a set of … Email Outreach Template to Help You Get Started. I’ve been blogging for over [Years] and have a website that gets over [Visits] monthly visits. Thus, all we need to do is is map the “Referring URL” field that remains. I’m always looking for ways to expand my blog’s reach and get more exposure. Google — and all search engines for that matter — like high-quality content and links. Why? Influencer Outreach Email Template III: We Share a Passion/Interest. My name is [Your Name] and I’m helping brands like [A], [B], and [C] sell more products online. Knowing this, use the templates provided here wisely and always try to add your own personal touch in them. When we don’t want to use the author name as a way to assign contact information to a prospect. Before you reach out to anyone to try and sell your pitch, it’s always good to connect on social media channels or relevant outlets. Ideal for: Congratulating someone for achieving something noteworthy and establishing a relationship after that. 3. In the last part of the post, you got an email marketing framework that you can use for creating effective influencer outreach templates for your own campaign. 16 opportunities x 4 credits = 64 estimated credits. Our new, updated influencer research feature helps you find influencers easily and without having to spend hours vetting them; similar to what tools like BuzzSumo do. No, don’t assign any opportunities to authors. This is particularly useful when you’re trying to reach only the authors of the page you’ve chosen for your outreach campaign. To understand this better, let’s use an example. Here’s a link to my calendar in case you’re interested: Ideal for: Companies that are reaching out to popular blogs in their niche. Use the steps we’ve shared above to write an email template that will nail you those influencer collaborations you’ve been planning. Simply put, if your outreach process isn’t effective, you won’t be able to build these relationships and start using them to grow your business. They’re kind of a tricky piece of content – … The reason why I’m reaching out is because we could help each other out. Nowhere is this more relevant than with networking emails. Really liked what you said recently on [Channel] about [Topic]. When you’ve reviewed everything, you can launch your campaign by clicking on the button “Launch Campaign”. Can you add any insights or did it spark some follow up questions? Do you know how many emails influencers receive every day? Have you ever reached out to influencers? [Name] here with [Company Name]. I hope you won’t have to say too many bad things about our product! Email Templates. Instead, figure out how your brand can help the influencer. Is that something you’d be interested in? Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. In other words, the more opportunities you wish to assign contact information to, the more credits you’re going to need. Type #4: Backlink Request Email Templates. Community. However, we always recommend that you’re respectful of people’s time and don’t push them to get a response. Influencer Collaboration Outreach Email Templates An influencer collaboration doesn’t necessarily need to involve a sponsorship, but it definitely helps to get on influencer’s radars. In the next step of the process, we need to find the contacts for our prospects. You send me some samples of your products. I’d really appreciate it if you could link back to our website from the text where you mention us. Additional resources: How to Reach Out to Influencers: 5 Simple Steps (+ Template). How to Write the Perfect Influencer Outreach Email Template Know Your Goals. Easy, right? Next, we can choose to assign opportunities to people who work for the companies associated with the URL. For example, one variable is the prospect’s first name. 1) Sponsored content email template. Even though we’ve shared the email we’re going to use earlier, I want to keep in mind that the way you’re reaching out to someone can — and most likely will — be affected by the niche or industry you’re in. It’s simple: Most people are doing it wrong and thus conclude that it’s not working. Infographics are still one of the most shareable and linkable content formats online. Author’s Note: This can apply to the SaaS world as well, so be sure to make all necessary adjustments to the templates so that you can use them for your SaaS business, too. I’ve already shared with our team over here at [Company]. for about a year now and I love your work! You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. You want to get a head start on those early leads? There are many different ways influencer marketing can work for your organization, and each type of influencer marketing relationship requires a slightly different outreach email. Additional resources: Press Release Distribution: The Ultimate Guide for 2021, It’s official: (Summary or Title of your Press Release). How to personalize: Companies may have moved a link for various reasons such as a content audit; be sympathetic and show that you understand if they can’t add the same link back soon. Yes, only if Respona is over 90% confident it found the right person. Cold email templates, sales guides, etc. We’re already building for a growing list of partners and they’re doing the same. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. Here are three templates to get you started. Success rate estimation: Medium/High, depending on how relevant your prospects are. This will give Clayton his first opportunity to get familiar with you and your brand. Blow up your podcast traffic. My name is [your name] from [company]. What we’re going to do first is start a new campaign. 2. Of course, to run a successful influencer campaign, you first need to partner with the right people. The Introduction Template. And combining both can feel impossible. Hi [influencer’s name], I’m [your name] from [your company]. The next step of the process requires us to set up our email sequence. Success rate estimation: Medium/High, based on how popular or busy your prospect is and whether you can provide links to other posts you’ve published. Once you’re done, you can click “Next Step”. This is basically a way to reach out to multiple people from the same company, regardless of whether we’ve chosen an author in the previous option. Especially if you’re a lifestyle brand, you need to add it into your marketing strategy. Ideal for: Bloggers who want to reach out to other bloggers in their niche, usually with a blog size that’s the same as theirs. Use this when you want to reach out to multiple people in the same company. You need both volume (more prospects) and personalization to see significant impacts. By integrating influencer marketing into your overall advertising strategy, you can boost the other forms of digital marketing you’re using as well. How to personalize: Provide a landing page or clear path for prospects who want to learn more about your business and mention that you’re open to discuss other collaboration opportunities like making the prospect your affiliate. Clearly states the purpose of getting in touch. Keep in mind that many times, top influencers with hundreds of thousands of followers may not be as interested in working with smaller brands, but there are many micro-influencers you can reach out to and partner with. Your pitch should not ask the influencer what they can do for your brand. Ideal for: Companies targeting list posts or resource pages they could be featured in. They can be a great way for your business to raise awareness for your brand name and create assets that will get you links and social shares. Do I want to increase reach and engagement, raise brand... Write a Catchy Subject Line. I saw that, up until recently, you were mentioning us on {Page URL}. Micro-influencer marketing is quickly going to become the worst kept secret of the marketing industry. Ideal for: Companies that want to start collaborating with bloggers or other companies in their niche. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Show them that you share the same values. When we want to assign contact information based on the author identified for that particular page, but only if Respona is confident the information it found is accurate. Why? Respona will tell you how many of the attributes were successfully mapped and how many we still need to map. Here are the positions you can choose from: In the same vein, you can choose a seniority for the prospects you’re reaching out to. Try to be honest and respectful and results will come. The following two templates can help you do that. These are the exact fields we mapped earlier. To find these people, you can conduct a simple Google search using the following search operator: Author’s Note: We’re using this search operator because we want to find expert roundups from SEO experts who share their opinion on a certain topic. P.S. First of all, you need to make a list of prospects you’d like to engage with. Don’t reach out to everyone — this’ll be a waste of your time. The ones that have a higher number of experts are a good resource to pull from and will make things easier on you. Could we get you onboard as well? Here’s the last type of outreach emails you need to be aware of and may need for your business. You’re the only one who knows about this. By following him, you’ll also see his posts in your newsfeed, giving you the opportunity to connect with him further. You’re asking influencers to take their time to perform these actions so you don’t want to waste their time with a lengthy pitch. Feel free to get intouch with us via email, Step #1: Make a List of Influencers – the Right Influencers, Step #3: Connect With the Influencers on Social Media, Step #4: Send Your Influencer Outreach Email, solid foundation of Instagram influencers, 8.5% of outreach emails receive a response, Facebook influencer pricing: $25 per 1000 followers, Instagram Influencer pricing: $10 per 1000 followers, Know your audience — research them, understand them, and see who speaks to them in a way that drives a response, Talk to your team — they are already reaching out to so many people and these relationships could be potential influencers. I see what I like most about them and if they could be a fit for my audience. Ideal for: Brands who want to reach out to micro-influencers who are just getting started. What I want you to take from this section is this: Influencer marketing is all about building relationships. I saw that you mentioned us on {Page URL} and I just wanted to reach out and say thank you for the shout out! How to personalize: Mention why this might be interesting to your prospect, e.g. This means finding the ones that could help you take your influencer marketing efforts to the next level isn’t easy. I hope that this guide has helped you understand the steps to reaching out to influencers for your business. (With Examples), 11 Best Networking Email Subject Lines [Templates], The inbox of most publishers, editors, and blog owners is just overflowing with outreach emails of all types, and. Here are some templates that could get you high open rates and even replies. Is that something you’d be interested in?Let me know how that sounds and we can jump on a call to discuss things further. The template below provides a way to reach out to prospects and establish relationships. Guest Blog email. Social Media influencers have established an audience that trusts their opinions, so by taking advantage of that relationship, their audience may be more inclined to buy your products or services. Let’s get a bit deeper into why influencer outreach is important for your business. How to personalize: Mention something that your prospect has recently said online. Here’s what you’re going to see when you click search: Author’s Note: Results may vary depending on your location, browser preferences, and overall activity online. Success rate estimation: Medium/High, depending on how relevant your prospects are. Although social channels have been around for the better part of 40 years, influencers really started trending in 2017, with a big spike going into 2018. For example, you can choose to reach out only to people who have “Content” and “Writer” in their job description, instead of reaching out to anyone from the marketing department. Here’s the page where you originally linked back to: {Lost Link URL}. Let me know how that sounds and we can jump on a call to discuss things further. What you need to understand is that influencer marketing isn’t about hashtags, beautiful photos, and fancy giveaways. This is why we’ve chosen the following options: Once you click “Next”, you’ll see the number of prospects Respona is trying to find contact information for, as well as the number of estimated credits based on your selected criteria and the time estimation for Respona to find the best contact information for your prospects. This is a great technique to use for influencers interested in a specific topic. But let’s face it: reaching out is one thing. Focus on that part of the process more than anything else and you’ll be able to see actual results from your efforts. Author’s Note: If you don’t have a delimiter, just leave the advanced settings as they are at this step. By commenting, you’re opening up a two-way conversation and by sharing their content, you show the influencer that you find value in what they’re sharing. Author’s Note: This isn’t to say that influencer outreach is cheap, but it is generally less expensive than traditional forms of marketing. When I use […], it denotes that you need to make an. Start reaching out before your competitors snatch them up. All you need to do is find the influencer’s social media profile and reach out to them. Ideal for: Brands who want to reach to popular names and industry leaders. Here are the steps to write a follow up email after getting no response: Connect with your prospects on social media, e.g. Pro Tip: Find websites within your niche that have a growing link profile, e.g. 5 Email templates that will help you reach out to Influencers Personalised email. email or direct message) and follow the “one for all” logic. I’m not exaggerating when I say that guest blogging is one of the best ways to build high-quality links back to your website. Avoid being annoying but one follow-up email is a good idea to pay influencer’s attention to your offer. The next step is sometimes overlooked, but it’s an important part of the process. This system is indeed faster, but it’s not saying anything specific in relation to social influencers. I’ve been following your blog for a while now and just wanted to say that I really like your writing style. The reason is because, most of the time, they’re overused. These templates will differ depending on the approach that you want to take. My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}. Do your research, put down the facts and you’ll be on your way. These folks may not have the same reach as top influencers, but they can still help you reach your target audience. We thought it was worth reaching out to you since you’re interested in [Topic]. Before reaching out to the influencers in your list, you need to do one more thing: You have a perfectly crafted pitch that you’re excited to put into practice. Ideal for: Big blogs and publications that don’t accept finished guest posts. Types of Outreach Email Templates to Use. The best way to fill your posts with those two elements is by collaborating with other bloggers — people who’re doing the same thing you do. Hello [name], Hope you are in a good mood today despite rainy and dull weather outside. Most content creators seem to create an outreach template (eg. Ideal for: Link reclamation, e.g., pages that used to link back to one of your pages but don’t link anymore. First, we need to decide whether Respona should assign opportunities to authors of URLs. If you want more of it, … It’s used mainly by influencers and people who generally have an audience and want to monetize it. Start with a simple connection request or follow on LinkedIn. Influencer outreach email template Influencer marketing can be of huge value for a business. For example, you have to consider the relevancy between the influencer’s audience and your audience, the engagement rate the influencer receives on their posts, their specific opinions on things, and whether or not they’d be a good fit for your business. You can use the following two templates to make sure that your emails won’t get ignored. Step #2: Know what you want to say. However, there are other factors you should consider when reaching out to influencers. Guess you’ve heard that line already, haven’t we all? From there, we’re going to click “Import”. Here are two templates to get you started. Regardless, you’re going to need a good email template that you can use when reaching out to influencers in your email list. Here’s a great case study that proves that this strategy can be effective. Also, it’s interesting to see that your online audience is growing so fast. Here are two email examples to get you started. How you’ll provide value to the influencer is the most important part of your first email. My question is: would you be interested in covering [Reason for Reaching Out]? Ideal for: Brands who want to reach to popular names and industry leaders. To do that, you need to get out of your comfort zone and employ cold email outreach. Here’s what you’ll see after a few minutes: Keep in mind that the number of prospects that have successfully been assigned with contact information heavily depends on the criteria you’ve chosen. By using one or more of these techniques, you allow the influencer to become familiar with you in an informal way so they’ll be more receptive to pitch when you start the actual influencer outreach process. Influencers have continued to grow since, expanding from older social media platforms, like Facebook and Youtube, to newer apps such as TikTok. Yes, only if the authors work for the company associated with the URL. Once you’re connected and following the influencers of your choice, look for ways to engage with them further. Lastly, include a deadline to create a sense of urgency. Through the campaign, they were able to get over 12,000 contest entries, the followers on their Instagram account increased by 41,000 users, and sales increased by 24.2% while their competition struggled. Author’s Note: The follower count of the influencers you’re trying to reach out to is, of course, important. There are many different types of influencers so it’s important to find the right ones who’ll be able to advocate for your product or service to the appropriate target audience. See who they are following on Facebook, Instagram, and Twitter. How to personalize: Mention something that the other blogger has said that has helped you in some way. We’re really impressed with the work you’re doing when it comes to link building. Additional resources: A Picture Perfect Guide to Promoting Your Infographic. You can insert a new variable by clicking on “Insert Variable” and choosing the variable that you want to insert. The question is: Where do you get started? Influencers have gained popularity through the rise of social media channels and they’re defined as someone with an influence over a large audience and has the ability to promote a product or brand. Success stories. I’ll keep this exclusive until [Date and Time], only for you. You already have your list of influencers, so now you can easily go through that list, find the influencers on LinkedIn, Instagram, Facebook, Twitter, and Snapchat, and start connecting with them in a real way. Keep inspiring us with your stories and articles. The first step of the process is to build your list of influencers, but where do you begin? You can use the following two outreach templates to get started. For example, one difference may be that, in the first case, you might want to offer a free product to the person you’re reaching out to so as to get them interested in what you want to say. A great way to do this is by reaching out to people and asking them if they’d be interested in reviewing your products. Writing the perfect influencer outreach email is not as hard as it may seem. Additional resources: 8 Ways to Get Your Blog Noticed and Boost Traffic, Interested in a collaboration with {Blog Name}. Next, we’re going to upload our csv file, as shown below. in an interview. Also, one thing to keep in mind is that we only provide you with the first email of the sequence. In this example Coach and Stuart Vevers are working with actor Michael B. Jordan to promote #CoachSS20. D really appreciate it micro-influencer marketing is one influencer outreach email template the process sometimes cross-channel communication to from! 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