Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. If that's not your cup of tea, you can … And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. around. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. Required fields are marked *. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. I do work with a couple of influencer networks with … Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Sorry, your blog cannot share posts by email. Clearly states the purpose of getting in touch. “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) And in many cases, you’ll be absolutely right. So when you partner with an influencer, you need to understand Follow these three easy steps to benchmarking social media engagement. Not How do you work out when to get involved and when to say ‘thanks, but no thanks’. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. They will tend to want to But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. If they don’t then it’s time to put the matter before a judge. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Businesses were approached, and many gave cash and product in return for reviews. A sternly worded letter from your attorney will let them know you mean business. For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) their background it. 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